August 03, 2021

What Happened to Cinnamon Grahams?

By alan keery
What Happened to Cinnamon Grahams?

Ah, Cinnamon Grahams, the much-loved cereal enjoyed by 90s kids before it vanished in 1998……or did it?

Well, cinnamon Grahams do still exist but go by different aliases depending on what country and year you are in. First launched in the UK in 1984 under the brand Cinnamon Toast Crunch, before a name change to Cinnamon Grahams, and became a sister brand to the Iconic Golden Grahams cereal, but in 1998, the cinnamon square broke away to become its final form, Curiously Cinnamon, a standalone brand that has stood strong ever since. 

The curiously brand is only sold in the UK and has released a strawberry variation under the brand Curiously strawberry, and a krave style cinnamon pillow named ‘Bites’.

The cinnamon square cereal can be found in most western countries, under different names. One of the biggest global cereal companies, Cereal partners, the joint venture between General Mills, and Nestle cereals, owns the recipe and sells the cereal in most markets so you may recognise a few. If you are in the United States, you will have cinnamon toast crunch, they go by Cini Minis in most of Europe, and curiously cinnamon in the UK, but there is one country where Cinnamon Grahams are still available, and that’s Portugal. Yes, the Portuguese are still enjoying Golden Graham’s Canelle. Although the names may be rather different and recipes may be altered depending on the country, the Mascot is always the same, a cheeky mischievous, and kind of irritating group of ‘crazy squares’, who are always licking eachother!

Check out our range of the world’s best cinnamon cereals.